I went to Ipsy's Generation Beauty in Toronto for the first time this year. I was not going to be able to make it to IMATs this year as my nephew was getting married in Cleveland on the same weekend as IMATs. So my sister and I figured we would go to Gen Beauty instead this year. We took the train up early Saturday morning and dropped our luggage at our hotel and than headed to the event. We weren't to sure about what to expect but were really looking forward to it. It was packed when we got there! We got to the event just before 11 am, the lines for getting your lanyard and goodie bag were next to nothing by than. But once we got into the event area it was packed full of people! We weren't sure where to start so we ended up starting at Marc Anthony and got some buns put in our hair and of course some fun samples! If you have not been to Gen Beauty before, you get a lanyard with a card inside, like a Bingo card, that when you go to the various booths the vendors mark their square off and give you a freebie. Some of the vendors gave out full size and some were sample size. The lines were very long for the bigger companies as well as the ones giving out full size products. Quite a few of the lines closed throughout the day as they were just to long and going out into the aisles, that didn't stop some people from just standing nearby so that they could get into the line as soon as they were allowing more people in. We ended up being able to make it to almost all the vendors over the 2 days we were there, the ones we missed out on had closed due to running out of freebies. Out of the 28 vendors we only missed out on 3, Briodeo, IGK, and Pur-lisse.
A change from last year was that you only got 1 swag bag for attending the event. This wasn't a bad thing it is actually kind of a good idea. That way people who weren't able to attend both days wouldn't miss out on getting the bag for the day that they couldn't make it. As you can see, we got a pretty good selection of goodies in the swag bag! Quite a few full size items, I will mark those with (fs).
In the swag bag we received -
Top Row-Dr Belmeur-Soothing Gauze Sheet Mask(fs), Royal & Langnickel Complexion BMD-185 Brush(fs), Luxie-217 Blending Brush(fs), GlamGlow Volcasmic Matte Glow Moisturizer, Soo Ae Purifying Black Charcoal Mask(fs)
Middle Row-Skinfix-Daily Lotion(fs), Derma-E-Vitamin C Concentrated Serum, Pur-lisse-BB Tinted Moist Cream, Pixi-Endless Silky Eye Pen in Bronze Beam(fs), POP Beauty- Kajal Pen in Inky Purple(fs), Physician's Formula-Glide-On Gel Eyeliner in Champagne(fs), Absolute New York-Cotton Candy Liner in Fairy Floss(fs), Essence-Get Big! Lashes(fs), Benefit-they're Real-Tinted Primer in Mink Brown, Covergirl-Melting Pout in 150-Raspberry Gelly(fs), dirty little secret-Lip Gloss in Bare(fs), NYX-butter gloss in Creme Brulee(fs), Smashbox-Be Legendary Liquid Lip in Crimson Chrome(I think? Nothing on the tube to tell me what it is...), Ciate London-Liquid Velvet in Pin Up
Bottom Row-PUR Cosmetics-Blender Sponge(fs), OGX-NOurishing + Coconut Milk Shampoo, Marc Anthony-Coconut Oil Volume Hairspray, eva-nyc-Mane Magic 10-in-1 Primer, Briogeo-Rosarco Milk Reparative Leave-In Conditioning Spray, IGK-Coconut Oil Gel, MAC-Matte lIpstick in Flatter Me Fierce(fs), Goomee-The Markless Hair Loop(fs).
16 Full Size products in the Swag Bag alone, not to bad!
Quite a few of the booths were giving out full size products as well. For most you had to either follow the company on social/share a photo on Instagram/play a game to get the goodies. For some booths if you did the extra social shares, you received more products.
At the Hair and Skincare booths I received -
Top Row-Marc Anthony Nourishing Argan Oil Extra Hold Hairspray (travel size), Marc Anthony Clear Dry Shampoo (travel size),Marc Anthony Coconut Dry Styling Oil (fs), eva-nyc Purse Perfect Hair Towelette x2, Marc Anthony Coconut Oil Deep Nourishing Conditioning Treatment (fs?), ogx Gravity Defying & Hydration +O2 Shampoo and Conditioner, GooMee Hair Tie.
Middle Row-Derma-E Headband (fs),Derma-E Vitamin C Renewing Moisturizer, Derma-E Vitamin C Concentrated Serum, Derma-E Radiant Glow Face Oil (fs), skinfix Natural Vanilla Mint Lip Repair Balm (fs), skinfix Foaming Oil Cleanser (travel size),Dr Belmeur Toner Lotion, Dr Belmeur Soothing Gauze Sheet Mask (fs), Dr Belmeur Moisturizer.
Bottom Row-Glamglow Youthmud Tinglexfoliate Treatment, Soo'AE My Collagen Hydrogel Lip Patch (fs), Dr Belmeur Foam Cleanser, Dr Belmeur ATO Salt Cream.
5 Full size from the Hair and Skincare booths, but I will admit, I didn't do all the social shares!
At the Makeup booths I received -
Top Row-Royal & Langnickel Multi-Purpose Powder BMD-101 (fs), Luxie 219 Eye Liner (fs), NYX Strobe of Genius Illuminating Palette (fs), Smashbox Photo Finish Foundation Primer, POP Beauty Kajal Pen in Inky Purple (fs), POP Beauty Essential Brtush Trio (fs), POP Beauty Face Magnet Primer (fs), MAC Lip Pencil in Vino (fs).
Bottom Row-MAC Retro Matte Liquid Lipcolour in High Drama (fs),Absolute New York Glossy Stain in Femme Fatale (fs), Absolute New York Lip Mousse in Urban (fs), benefit Browvo! COnditioning Primer, dirty little secret Lipstick in troublemaker (fs), Ciaté Bamboo Bronzer, Essence Lipstick in Adorable(matte) (fs), Pixi Endless Silky Eye Pen in OpalOvercoat, PÜR Fully Charged Mascara, Physicians Formula Mineral Wear Cushion Corrector + Primer Duo (fs), Covergirl Katy Kat Eye eye LIner in kitty whisPURR (fs), NUDESTIX Magnetic Matte Lip Color in Boho (fs).
As you can see from the Makeup Booth goodies, some were giving out more than others. 15 Full Size Makeup goodies!
All in all it was a fun weekend away with my sister! We took the train up Saturday morning and stayed in a nice hotel within a 5 min walking distance to the event. We had a great time doing a little exploring of downtown Toronto, not very much though! Our feet were killing us by Sunday! We learned the very important lesson of wearing comfortable shoes! I would definietly go to another Gen Beauty, maybe NY?!?! It would be fun to see how much different the event is there from the one in Toronto.